International Association of Facilitators

1999 Annual Meeting
Williamsburg, Virginia, USA
January 1999

Thread #4: Problem Solving and Decision Making  

Facilitating Creativity with Style: Understanding and Valuing Differences

Diane Houle-Rutherford
DHR & Associates
19 Waterford Way
Nepean, Ontario, CANADA K2E 7V4
Tel: 613-723-4757
Fax: 613-723-9582
email: dhrassoc@magi.com
 www.actis.ca

Two of the main variables that will affect the performance of people in organizations are the capacity i.e. skills and motivation, and the preferred style of individuals as it relates to creativity, problem solving and change.  The mental processes used in all three areas have been proven to be quite similar.  The creativity literature, however, historically has concentrated its efforts on capacity and has often confused it with style.   So how can we tell the difference?  One sure way is by noticing the different questions we put forward when we need to measure either of them: for style the question could be:  „In what manner or way does this person prefer to solve problems?"  Whereas for capacity the question could be:  „How good is this person at solving problems?"

So why learn about styles?

1. It offers a fresh insight into inter-person conflict (people with widely different styles of problem solving tend to fall out)
2.  With this insight we can pave the way to more, as well as more fruitful, collaboration between individuals (boss - employees, colleagues, facilitators - clients, teams)
3. It allows us to get on with others while remaining different from them, by valuing the difference between them and us.

 Introduction

How different are we?    Looking at other people around us we can easily identify various factors that could be considered different:  we may speak a different language, we may have skin with a different color, we may be of a different age group, gender, social or professional background.  As a society we try very hard to understand the other groups.  We have focused our attention on awareness, understanding and appreciation of people that are obviously different.  We even have policies to ensure that people are treated equally and fairly.  We say we are „different but equally valuable".  People are also different at another level.  Less obvious on the surface, these differences are nevertheless present and often misunderstood.  We have all experienced situations where our level of comfort varies greatly depending on whom we are with; there are some with whom we feel very comfortable yet others with whom for some reason we do not seem to connect.  Difficulties that arise from those differences are sometimes labeled „personality clashes".  One of the explanations for those differences resides in the characteristic way that people prefer to solve problems.  Understanding these differences is the first step towards valuing them.   The Kirton Adaption-Innovation Inventory (KAI) measures a key difference in preferred style of problem solving and being creative.  Adaption-Innovation Theory  shows how every style is uniquely valuable to groups and organizations.  We are different AND equally valuable.
 

Background and Theory

The development of the Adaption-Innovation theory began with the observations and the results from a management initiative study carried out some thirty-five years ago by Dr. Michael Kirton, a British psychologist.  He concluded that personalities were seen to have an impact on the progress and success of corporate initiatives.  While managers were indicating their belief in the need for change, their willingness to support and embark in a specific change seemed dependent on how closely the change was related to their own characteristic style.  Consequently, some changes were made quickly with little or no discussion, while other changes were taking years between the time the issue came up to the time the change was implemented.  From this original study, Dr. Kirton developed his theory about the difference in problem solving styles and designed an instrument to measure these styles.  According to the theory, everyone can be located on a continuum ranging from highly adaptive to highly innovative and the general population approaches the normal curve distribution (Kirton, 1976).

Style versus Level

The Adaption Innovation Theory postulates that people have a preferred style for dealing with change, solving problems, making decisions and using their creativity.  The theory makes a crucial distinction between the level or capacity of an individual for solving problems (how good are they) and his or her style (how do they prefer to do it).  The former is addressed by asking questions such as:  How well?  How much? or How good?, whereas the latter can be addressed by the question:  In what way?  Furthermore, research has shown that style and level are not correlated, that is one is not an indicator of the other.  Many instruments, questionnaires and tools have been designed to assess the potential capacity (IQ or talent) or the skills and knowledge that people have acquired.  The Kirton Adaption Innovation Instrument (KAI) assesses the problem solving style and it does not correlate with level measures.

The paradox of structure

So we are different, but how?  Everyone makes decisions, solves problems and deals with changes every day.  What is different is how we go about it.  Some people will prefer to operate i.e. solve problems, make decisions within a given structure while others may work inside or outside the structure, but will frequently be outside.  These style differences are normally distributed on a continuum ranging from highly adaptive (a preference for a relatively high degree of structure) to highly innovative (a preference for a relatively low degree of structure).  The more adaptive person prefers to deal with problems associated with more structure - they can work more comfortably within an existing paradigm while the more innovative prefer to deal with problems with less structure and will be more likely to work outside the paradigm.  Both will look at the same structure with a different outlook:  one as enabling, the other as restricting.
Our need or conversely our disregard for structure has an impact on how we deal with problems, and the types of solutions we will envisage.
 

Description of Styles

The Inventory (KAI) labels the ends of the continuum it measures:  Adaptive Style Creativity and Innovative Style Creativity.  Some people may find the terms surprising as they are used here in a way which differs from much of the literature.  In brief:

The more one is an adaptor, the more one has regard for structure (policies, rules, paradigms) and consensus and will prefer to problem-solve or create by refining, extending and improving the current generally accepted pattern, usage, strategy or paradigm.  Adaptors aim, in novel ways, at doing things „better".

The more one is an innovator, by contrast, the less tolerant of structure (policies, rules, paradigms) and less respectful of consensus one is.  Innovators often prefer to „do things differently" and such major remolding or breaking of paradigms means loosening structure and challenging consensus until the new way is adopted and becomes the new structure or paradigm.

 Behavior Descriptions of  

ADAPTOR· 
  • Characterized by precision, reliability, efficiency, methodicalness, prudence, discipline, conformity·
  • Concerned with resolving problems rather than finding them· 
  • Seeks solutions to problems in tried and understood ways· 
  • Reduces problems by improvement and greater efficiency· 
  • Seen as sound, conforming, safe, dependable· Liable to make goals of means· 
  • Challenges rules rarely, cautiously, and usually when supported· 
  • Producing a (manageable) few relevant, sound, safe ideas for prompt implementation

When collaborating with Innovators: 

  • Supplies stability, order and continuity to the partnership. Sensitive to people, maintains group cohesion and cooperation.
  • Provides a safe base for the innovator’s riskier operations 
INNOVATOR· 
  • Seen as undisciplined, thinking tangentially, approaching tasks from unsuspected angles· 
  • Could be said to discover problems and discover avenues of solution· 
  • Queries problems’ basic assumptions; manipulates problems· 
  • Seen as unsound, impractical; often shocks his opposite· 
  • In pursuit of goals treats accepted means with little regard· 
  • Capable of detailed routine (system maintenance) work for only short bursts. 
  • Quick to delegate routine tasks.· 
  • Tends to take control in unstructured situations· 
  • Often challenges rules, has little respect for past custom·
  • Producing many ideas including those seen as irrelevant, unsound, exciting, "blue sky"

When collaborating with Adaptors: 

  • Supplies the task orientation, the break with the past and accepted theory.
  • Provides the dynamics to bring about periodic radical change, without which institutions tend to ossify. 

(Kirton, 1976)
 

THESE PREFERENCES ARE STABLE AND QUITE RESISTANT TO CHANGE.IT IS THE BEHAVIOR THAT IS FLEXIBLE - PEOPLE WILL COPE WITH SITUATIONS BY MODIFYING THEIR BEHAVIORS, SOMETIMES TO A DEGREE THAT MAY BECOME STRESSFUL 

Whereas the list appears as two types, the Adaption-Innovation dimension is a continuum; pure adaptors or pure innovators do not exist.  When comparing two people, one could be either more adaptive or more innovative than the other.
 

The Instrument

Many personality factors and cognitive processes are involved in thinking, learning, decision making or problem solving.  Several instruments or questionnaires are currently available to help your understanding of yourself and others;  but no one instrument or inventory can measure all of the aspects or factors:  The quality and reliability of these instruments is also highly variable and their usage should be handled with care.

Kirton has developed a psychometric instrument for measuring the A-I problem solving style.  The KAI is one of the most researched, and best-validated, instruments currently available.  The inventory consists of a list of 32 items which ask respondents to indicate how easy or difficult they would find it over a long period of time to maintain a range of adaptive and innovative behaviors.  The KAI gives theoretical scores in the range of 32 - 160 with a theoretical mean score of 96.  Practically, the observed scores fall in the range of 45 to 145 with a general population mean of 95. (Kirton 1976).  (Note:  Successful completion of a certification program is required to administer the KAI)
 
 

32  96 160 
High Adaptors          High Innovators 

Benefits of Understanding Style

For myself…

„He who knows others is learned, he who knows himself is wise"  Lao Tse
Learning about style allows us to:
· understand our personal strengths and limitations
· identify the ways we prefer to work with challenges and opportunities
· go beyond our tendencies
For working with others…
Learning about style when working with others provides an opportunity to
· gain better knowledge about one another
· develop a common language for problem solving
· better synchronize the participation of all members
 

For working with organizations…

Learning about style when working with organizations enables us to:
· understand the dynamic of, and possible sources of conflict within organizations
· better understand the needs and expectations of the clients
· design interventions, sessions and workshops that will fit with the needs of the members

 

Implications for facilitating sessions and working with teams

First -  understanding the client and the organization

The way people think (cognitive style) affects the way they behave.  Different (cognitive) styles of leadership will influence the perception of the need for environmental changes (Rickards, 1980) and produce in the end completely different  approaches and practices.  The cognitive profile of those leaders will also be reflected in their vision and mission and in managerial decisions they make.   Change is a permanent fact of life:  how we manage change is a strategic factor for the future development of organisations.

Not only will the cognitive style of leaders affect their perception of the need for change, but it will also impact on the kind of problem solving and decision making approach they will take.  An adaptive approach aims at using the existing paradigm and attempting to improve it - make things better - , while the innovative approach is likely to challenge the more traditional way of doing things in order to create a radical new way of doing things.  Having an appropriate balance of adaptors and innovators in key management positions at the right time, will contribute to effectively coordinate continuity and change.   The key is understanding your clients’ needs!
 

Second - managing your relationship with the client

Kirton (1980, 1994) has suggested that groups who either function across boundaries within an organization or have an orientation outside the organization would have a bias toward innovation and those groups with a much more inward focus of operation, or internally oriented departments such as production or maintenance, would show significantly more adaptive orientation.

Regardless of your position on the A-I continuum, you will be called on to deal with groups whose mean could be quite different from yours.  The impact on the working relationship between you as facilitator and your clients may be important.  As an example, research done by A. Tullett on project managers indicated that there was an important implication that arose from the fact that a project manager was likely to co-operate with a client manager who had a significantly more adaptive cognitive style. …In such situations it is unlikely that the client manager will mediate his/her preferences by modifying behaviour.  Hence, in order to reduce conflict and promote a harmonious working relationship, it is the more innovative project manager, in the role of supplier, who will have to adopt a coping strategy.  This will generally entail managing the project in a more structured manner than s/he would prefer, including paying more attention to detail, de-risking decisions, reporting progress at more frequent intervals and being more aware of consensually agreed rules, procedures and power structures. (Tullett, 1995).  Kirton suggests that a difference of 10 points on the KAI scores is noticeable; 20 points, the differences are evident and communication problems begin; and 30 points, there will be major differences in approach and efforts will be needed to enable communication.

What are the implications for you and on how you might have to manage situations where your style and that of your client are very different?  Of course knowing about styles provides a good framework for your analysis of the situation and possible strategies.  To help you understand what might be happening when working with groups, I would like to provide a framework:
Whether interventions take an hour or take place over a period of several days, and at the risk of over simplification, the intervention process can be summarized as a three step model:
1.  Understanding, defining the problem or issue or objective at hand
2.  Looking for or generating ideas, solutions, options, etc.
3.  Coming to a decision and planning its implementation

The process versus the style differences

In order to demonstrate the difference, the following behavior descriptions refer to groups where the average score of members are either highly adaptive or highly innovative.
1.  When understanding, defining the problem, issue or objective,
 Adaptors: will tend to accept the problem as given
   will prefer being very structured
   will focus on key issues - identify the important data
   will carefully state problems
   may focus too much on current reality
 Innovators: will be likely to re-define the problem
   will likely focus more on the desired future instead of the current     reality

2.  When generating ideas, solutions or options
 Adaptors: will generate a variety of practical and useful ideas
 Innovators: may readily generate many novel and unusual ideas, that may be     seen as not directly related to the problem statement
 

TIPS to facilitate an idea generation session: 
The creativity literature is full of exercises, tools and techniques to help a group of people generate new ideas with the aim of helping groups to „think outside the box".  One can easily be made to believe that the only valuable outcome is one that breaks paradigms.  The reality is that not all problems require it, nor is everyone comfortable with it.  With the A-I theory, we realize that people will differ in their preferences with regard to this choice, their definition of problems, and the types of solutions they will expect.  Their preferences will also impact their level of comfort with certain creativity tools.  So before you start: 
  • Determine the type of thinking needed for your particular situation (i.e., inside or outside the box) 
  • Stress  the need for a variety of points of view while reinforcing the need of deferring judgment at this stage of the process 
  • Choose the tools that will encourage the type of thinking needed - tools are often designed to accomplish a specific type of outcome 
  • Select approaches which blend individual and group participation 
  • Introduce the tool or technique to your participants and allow for a warm-up exercise 
  • Modify the tool if necessary - of course make sure that you are familiar with it before using it with clients! - the results you will get from one tool will impact on your choice for the next one. 

3.  When planning for action:
 Adaptors: may generate many criteria to analyze new ideas
   will be thorough and patient in working out details
 Innovators: will try to maintain the presence of novelty when generating     criteria and preparing to gain acceptance of the solutions
   need to sell the new paradigm as well as a solution.

Of course, the motivation, values, skills, knowledge and culture of the people within organizations will have an impact on how they will behave in groups.  However, the question of  the problem solving style will also play an important role and may provide an alternate explanation for situations otherwise hard to explain.  Needless to say, your own style will also affect how you deal with groups in terms of the precision, the level of detail, the structure, the scope and the expectation of the work to be done.  One way to view your role as a facilitator, in terms of A-I Theory is:  to guide the group in selecting and successfully using the correct, and correct amount of, structure to effectively solve the problem your group is dealing with.  To determine the correct amount of structure requires consideration of the style of the:  problem, desired solution, members of the group and of process owner.
 
 

References

KIRTON, M. J. (1976).  Adaptors and Innovators:  A description and a measure.  Journal of Applied Psychology, Vol. 61, 622-629
KIRTON, M. J. (1984).  Adaptors and Innovators - Why New Initiatives Get Blocked.  Long Range Planning, Vol. 17, 137-143
KIRTON, M. J. (1994).  Adaptors and innovators - styles of creativity and problem solving.  London:  Routledge
RICKARDS T. The KAI as a Survey-Feedback Instrument.  Journal of European Industrial Training, 1990, no. 14, pp.3-7
TULLETT, Arthur D. (1995).  The Adaptive-Innovative (A-I) cognitive styles of male and female project managers:  some implications for the management of change.  Journal of Occupational & Organizational Psychology.
 
 

The Presenter

Diane Houle-Rutherford has over seventeen years experience in Human Resources Management within the Canadian Public Service.  In 1994 she started her own consulting firm - DHR & Associates Consulting.  She consults to both public and private sectors, in Canada, in Europe and in the United States, on issues such as Creative Problem Solving, Creativity, Change and Transition Management, Team Building, Process Improvement and Group Facilitation.  Diane is a licensed practitioner of the Kirton Adaption-Innovation (KAI) Instrument and the Myers Briggs Type Indicator (MBTI); she is certified by William Bridges to deliver his "Managing Organizational Transition" seminar; and she is certified by the Center for Creative Leadership to administer the KEYS instrument to assess organizational climate for creativity.  Diane was an invited speaker at the Toastmaster International Conference - District 61, the International Society for Performance Improvement (Ottawa Chapter) and at the Innovation Salon (Federal Public Service).  Diane is an Associate of the Center for Research in Applied Creativity, is a certified facilitator and trainer in the Simplex™ Creative Problem Solving methodology, and is fluent in both English and French.